Advertising Policy
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EmailThe following guidelines have been established by Alzheimer's Weekly LLC to govern various aspects of Advertising on the Alzheimer's Weekly LLC Network of Sites.
As used herein, the terms "Advertising" and "Advertisements" include third party banners, badges, contextual Advertising, Sponsored Content, and Promotions.
Funding Source: We would prefer not to display advertising banners. However, in order to keep this site free for our users, we must derive enough revenue to cover operating costs. Advertising is the main way we generate this revenue. We clearly distinguish between ad content versus editorial content (see #6 below). We apologize for any inconvenience that these advertisements may cause.
Eventual other sources of revenue may include testing services or the provision of news and information services to other relevant sites. These are currently offered at no charge.
- The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by Alzheimer's Weekly LLC, how Advertisements and Promotions are displayed on the Alzheimer's Weekly LLC Network, and the removal of Advertisements and Promotions from the Alzheimer's Weekly LLC Network. Alzheimer's Weekly LLC has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Alzheimer's Weekly LLC Network. Alzheimer's Weekly LLC may change this policy at any time in its sole discretion by posting a revised policy to the applicable Alzheimer's Weekly LLC Site.
- Alzheimer's Weekly LLC has sole discretion for determining the types of Advertising that will be accepted and displayed on the Alzheimer's Weekly LLC Network, and under no circumstances will Alzheimer's Weekly LLC's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services.
- Alzheimer's Weekly LLC will not accept Advertising that, in Alzheimer's Weekly LLC's opinion, is not factually accurate and in good taste.
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There are certain categories of advertisements that Alzheimer's Weekly LLC will not permit on the Alzheimer's Weekly LLC Network at any time. These categories include but are not limited to the following:
- illegal or objectionable products
- fraudulent, deceptive, illicit, misleading or offensive material
- material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Alzheimer's Weekly LLC Network
- alcohol
- weapons, firearms, ammunition, or fireworks
- gambling
- pornography or related themes
- tobacco use of any kind
- the simulation of news or an emergency
- material that directly advertises products to or is intended to attract children
- media or messages for or that reference "M" rated video games or content
- unreasonable, unlikely or extraordinary product or service claims
- media messages or imagery that strobe or flash
- media or messages that contain unsubstantiated "miracle" weight loss or other miracle claims of cure
- advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation
- advertising units that do not retract to the defined advertising space upon user scroll off or contain a "close" or "X" for user to retract or close the ad unit/message after user initiation
- advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
- non-Alzheimer's Weekly LLC branded, interactive media units with data capture fields on any Alzheimer's Weekly LLC editorial (non-sponsored)
- non-Alzheimer's Weekly LLC branded, interactive media units with personalized or diagnostic assessments
- Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The Advertising must also clearly identify the advertiser. Any Advertising that could be misconstrued as editorial content will be clearly labeled as Advertising.
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Alzheimer's Weekly LLC recognizes and maintains a distinct separation between advertising and sponsored content and editorial content. All Advertising, promotional, sponsored or marketing content on the Alzheimer's Weekly LLC Network will be clearly and unambiguously identified. For example, advertisements are distinguished by the word "Advertisement" and sponsored links by the phrase "Sponsored Links." All product ads from Amazon.com contain a "Privacy Policy" link that explains their affiliate relationship with this site, and an Amazon.com logo and price tag that distinguish their boxes as advertisements All advertisements follow one of the following form:
- Advertising banners along the margins of a page. These are clearly marked with the word “Advertisement” beneath each banner.
- A directory of dementia products and services is provided. The listings in the directory are generally free. A listing can be sponsored in order to be placed in a better position, such as higher up in a list or in the top corner of a page. When this occurs, the top of the listing will say, “Sponsored by”, “Brought to you by” or “Courtesy of”.
- Amazon.com banners and search boxes appear throughout the site, placed where they can offer convenience to readers by allowing them to easily purchase relevant products. These banners are clearly marked with the universally recognized “Amazon.com” logo.
- A click on an Advertisement may only link the end user to the third-party advertiser’s site or to relevant sponsored content area on a Alzheimer's Weekly LLC Site.
- Alzheimer's Weekly LLC retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on any Alzheimer's Weekly LLC Site. Alzheimer's Weekly LLC search results are not influenced based on monetary incentives provided by Advertisers or Sponsors.
- While third party (sponsor produced) content must adhere to this Advertising Policy, we additionally label information from our Sponsors to help our end users understand the differences between Alzheimer's Weekly LLC content and Sponsored content.
- As described in the "Ads by Google" hyper link in the Ads by Google section on our Alzheimer's Weekly LLC Network of Sites Search pages, these "Ads by Google" are listings that have been purchased by companies that want to have links to their sites appear adjacent to search results in response to specific terms. Alzheimer's Weekly LLC may receive payment from Google in connection with displaying the sponsored link results on the Alzheimer's Weekly LLC Network of Sites. If Sponsored Content appears in the search results, it is labeled as "Alzheimer's Weekly LLC Sponsor" or "Information from Industry" so that users can make informed decisions about the content they wish to view.
- Alzheimer's Weekly LLC reserves the right to reject, cancel, or remove at any time any Advertising from the Alzheimer's Weekly LLC Network for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. Alzheimer's Weekly LLC also reserves the right to determine the appropriate placement of the Advertising on the Alzheimer's Weekly LLC Network.
- It is the Advertiser's responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. Alzheimer's Weekly LLC will not monitor compliance with applicable laws and regulations. However, Alzheimer's Weekly LLC reserves the right to review all Advertising for compliance with applicable laws and regulations and, if Alzheimer's Weekly LLC becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Alzheimer's Weekly LLC may remove the Advertising.
- No Advertising will be allowed on the Alzheimer's Weekly LLC Network that could injure the good name or reputation of Alzheimer's Weekly LLC or any Alzheimer's Weekly LLC Site.
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