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Support & Insight for the Autumn of Life

Bust the Stigma of Dementia


Learn about The Alzheimer’s Society of Canada’s campaign to bust the stigma of dementia.
Discover 6 easy ways you can make a difference.

Stigma not only hurts people with the disease but also discourages their families from confiding in others or getting the support they need.

You can help reduce stigma. Watch this video then check out the stigma-busters below.

Continued below video…

The number of Canadians with dementia will double to 1.4 million in just two short decades. People with the illness often feel excluded or treated differently by others because of stereotypes or misinformation. But people with dementia are still people who want to continue to take part in their communities and live life to the fullest.

Here are six easy ways you can make a difference:

  1. Learn the facts. Share your knowledge about dementia with others, including family and friends, especially if you hear something that isn’t true. Talking about dementia lessens our fear and increases understanding.
  2. Don’t make assumptions. Dementia is a progressive disease and affects each person differently. A
    diagnosis doesn’t mean the person will have to stop his daily routine or give up working right away.
  3. Watch your language. Do you use statements like “she’s losing it,” or “he has old-timer’s
    disease?” Don’t make light of dementia. We don’t tolerate racial jokes, yet dementia jokes are common.
  4. Treat people with dementia with respect and dignity. A person’s ability to do things we take for granted will change as the disease progresses. But no matter what stage of the disease, she’s still the person she always was, with unique abilities and needs. Appreciate who she is. Don’t talk around her or avoid her at family and social gatherings.
  5. Be a friend. People with dementia don’t want to lose their friends nor do they want to stop doing activities they enjoy. Be supportive. Stay in touch and connected. Social activity helps slow the progression of the disease and lets people with dementia know you care.
  6. Speak up! Don’t stand for media stereotypes that perpetuate stigma and myths. Call or write your local radio or television station or newspaper. Media is a powerful force in affecting how we act and think.


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January 7, 2013 1:28 am

Ya! It is about time we take dementia out of the closet 🙂

January 7, 2016 5:49 am

Medicare doesn't cover Alzheimers Care, perhaps the discussion should start there. In the meantime I took my Grandmother to Transylvania, Romania through Angels Respite Program, so I could afford better care for her. Not losing her house to the spend down approach and instead, renting it out has provided better financial security for her and the family. She has been there nearly six months. We Skype regularly and she is doing very well.

B. Berger

B. Berger

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This site was inspired by my Mom’s autoimmune dementia.

It is a place where we separate out the wheat from the chaffe, the important articles & videos from each week’s river of news. With a new post on Alzheimer’s or dementia appearing on the internet every 7 minutes, the site’s focus on the best information has been a help to many over the past 15 years. Thanks to our many subscribers for your supportive feedback.

The site is dedicated to all those preserving the dignity of the community of people living with dementia.

Peter Berger, Editor


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